Download PDF Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand by Steve Robinson

• Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand
• Steve Robinson
• Page: 224
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781400213221
• Publisher: Nelson, Thomas, Inc.

Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

Good books download ipad Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

Overview

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth—from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015—and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.

More eBooks: [download pdf] Ninja: Get Good: My Ultimate Guide to Gaming link, [Kindle] Outlaws download pdf, [PDF] A Once Crowded Sky by Tom King read book, [download pdf] Eternal Treblinka: Our Treatment of Animals and the Holocaust link, [PDF] Blitzed by Alexa Martin download pdf, DOWNLOADS Obtenez le maximum du Canon EOS 90D pdf, Download PDF A Cloud by Day, a Fire by Night: Finding and Following God's Will for You read book, Online Read Ebook 1636: The China Venture download link, Download Pdf Cosmopolitanism: Ethics in a World of Strangers (Issues of Our Time) pdf, {epub download} Undaunted download pdf,